LET’S DIG INTO THE PROOF

For the last few years, I’ve worked with businesses across the world to help them:

  • Create a clear and profound brand message

  • Write content that engages, connects, and converts

  • Determine core values and impact workplace culture

  • Build funnels that create ongoing leads and revenue

  • Write email campaigns that see upwards of 70-80% open rates

  • And a whole lot more.

What I do, and love doing, for my clients.

  • Your brand message is how your business sounds and how you sell. As a StoryBrand Certified Guide, I’m confident I can help any business create a clear message that engages, converts, and sells your product and service.

  • Email sequences, landing pages, lead-generating assets, social ads, video scripts, etc. If it has words, I can write it for you and will do so with gusto, clarity, personality, and efficiency.

  • Knowing who and where you want to go in the next 5 years is a powerful tool. I’ll help your business decide your goals, core values, and what steps you need to take to get there.

  • Converting websites have to function and look good at the same time. I’ll build your website from the ground up, link your funnel in the right places, make sure you collect email addresses and information, and sell simultaneously without being too robotic.

  • I’ll help you decide your goals, tactics, key performance indicators, and every other marketing jargon you need. We’ll create a funnel that meets the needs and goals of your business and fits your brand flawlessly.

Sabre renewed an introduction and is re-engaging their community.

Sabre was going through a significant rebrand after an acquisition/merger with another local energy company. The goal was to create a message that spoke to the future of businesses in the Calgary area and the community at large. Working with the CEO and the leadership team, I helped them develop:

  • Brand language and one-liners

  • Wrote compelling and clear website copy and user flow through wireframing that’s resulted in 10s of millions of dollars in revenue

  • Created LinkedIn content to help drive leads and new hire attraction

Panoramic Farm needed something new to help them grow.

Panoramic Farm has been a mainstay in the agro-business sector in North Carolina for over 20 years. What started as a small operation quickly became a premier plant and flower grower for landscapers and wholesalers. I worked with my dear friend Kirk, who handled their entire rebrand and site design. We worked together to create:

  • Brand language and one-liners

  • Wrote compelling and clear website copy

  • Wireframed their website with the StoryBrand framework

  • Helped define core values for the team to stand on

Leap for Literacy craved the same inspiration they give their kids.

Leap for Literacy is a literacy-based non-profit that helps increase childhood literacy by promoting books as prizes for acts of kindness. With the documentation and research behind the program, working with Stan (the founder) and their team gave me the tools I needed to create:

  • Brand language and one-liners

  • Compelling and clear website copy

  • A website wireframe infused with the StoryBrand framework specifically for non-profits

  • Brian Groves, Panoramic Farm

    “We needed to reintroduce ourselves to a large client base and grow our business at the same time. Change was intimidating. Rebranding and shifting the core messaging of a company with a long history is not an easy task. Brian accepted our challenge and he got us there better than we could’ve ever gotten there ourselves! His expertise and guidance helped us communicate with clarity, embrace our customers in fresh ways, and helped us communicate what we’ve needed to for over 20 years.”

  • Stephen Webb

    “Brian was a hot knife through butter for me. My head had a thousand ideas and an equal amount of excuses but he provided direction and clarity that I haven't experienced from anyone else. It's one thing to dream about a business or talk about your plans. But Brian helped me take action, giving me surgical coaching on where to start, where to cut, what to lean into, and what to put on ice. My fav: his brilliant ability to connect to the person instead of working a transaction.”

Let’s talk through

YOUR INTRIGUE AND CURIOSITY

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  • Yes. Every business interacting with customers will benefit from using a simple, clear, relatable brand message. Think of it as more conversations than tag lines. Your messaging is the language and sound of your business, and you must get it right.

  • More often than not, you’re too close to your own business to determine your messaging. As a third party, I come in and help find the thread that weaves a beautiful story together from the many different pieces we’ll find.

  • Not in the slightest! I’ve worked with a beautiful variety of industries throughout my time and there’s one thing I’ve learned - clarity is clarity, no matter the industry. As an expert in clear communication, I can help find the thread and create a brand message for any business. I’m confident in that!

  • I certainly can! I typically take a “long haul” approach with my clients and help them implement their new messaging across all their marketing channels. Harnessing my completionist obsession, your customers will experience the same language throughout every step of your customer journey.

  • Here’s an average breakdown of turn around times* for my main deliverables:

    • Messaging - 2 weeks

    • Wireframes - 3-4 weeks

    • Full Funnels - 4-6 months

    *all turn around times are subject to change based on parties involved, approval processes, feedback durations, revisions, etc.

  • I’m, first and foremost, a lover of people and stories. Bring that to the table with some candy and espresso - talk about a party. We’ll have fun throughout the process and create something incredible together.

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